A lot of merchants and small business companies now have websites that give their customers a choice to order products and services online. It can be anything ranging from groceries to piano class fees. Nevertheless, if you’re going to do something on the similar lines, it’s important that you secure the payments from your customers with the help of a payment gateway. Payment gateways are like security guards who make sure that everything around is okay. It makes sure that your customers can pay you easily without any troubles and that the money reaches you. To read more about payment gateways visit https://www.ipsidy.com/identification.
If any of your customers ever face any fraudsters or troubles while trying to pay for something on your websites, it’s going to affect the reputation of your website and brand. You will most likely lose a valuable customer if they lose money while trying to pay you. Also, you might not get the money they paid you because of the intervention of internet thieves. Such people make use of the bank account or card details of your customer to redirect them into another link or to withdraw money from their accounts later on. This is why it is very important to make sure that you have a payment gateway that will mediate the whole transaction.
Now you know why you need a payment gateway. Here are a few steps that will help you decide which payment gateway to opt for:
Decide between classic and modern payment gateway
A classic payment gateway requires you to create a merchant account with a bank that offers one. Not all banks will provide merchant accounts and it will take 4-6 weeks to get the account activated. However, the pay per transaction is much lesser for a classic payment gateway when compared to that of a modern payment gateway. A modern payment gateway doesn’t require you to have a merchant account but they charge you more per transaction.
Hosted or integrated gateway
A hosted gateway will take the customers into another page where they will have to fill in the payment related details whereas an integrated gateway is integrated to your webpage and will let the customer complete the payment without moving into another page.
Consider cost
Almost all the payment gateways have fees. Free gateways may be good but they will have higher fee per transaction. Most of the payment gate fees are per transaction or on a monthly basis. If you expect more number of transactions in a month, it is better to choose the latter. You must narrow down your choice from modern, classic, hosted, or integrated.
Choose the one with automatic billing support if you expect recurring payments
If you have your customers subscribe to your website or service on a monthly and recurring basis, make sure that your payment gateway supports automatic billing.
User experience is vital
Try to check the gateway and make sure that your customers will feel fine paying through that particular gateway. This is something very subjective and a small research on your target audience will help you get the answer on what kind of payment gateway they are comfortable with.
